Rakesh Jhunjhunwala-backed Akasa Air unveils its brand identity

'The Tagline 'It's Your Sky' encapsulates an inclusive brand experience by reminding us that the sky embraces everyone,' says Akasa Air

Ace investor Rakesh Jhunjhunwala-backed Akasa Air on Wednesday revealed its much-anticipated brand identity with the unveiling of its ‘Rising A’ symbol and tagline, ‘It’s Your Sky’.

"With India’s youngest and greenest fleet, the Akasa Air brand is built upon a clear promise to deliver a warm, reliable, and affordable travel experience.

"The Rising A is inspired by elements from the sky. It symbolises the warmth of the rising sun, the effortless flight of a bird and the dependability of an aircraft wing. ‘It’s Your Sky’ is the brand’s promise to embrace everyone and to create an inclusive environment for all