Rebel Foods acquires controlling stakes in luxury chocolate brand SMOOR

"This investment gives us further confidence that we have been able to consistently choose outstanding brands," said Raghav Joshi, co-founder, Rebel Foods

Rebel Foods, the world’s largest internet restaurant company, said it has made an investment in the luxury chocolate brand, SMOOR, further consolidating its position as the Thrasio of food. The companies didn’t reveal the investment size but said that SMOOR  is now valued at upwards of $50 million.

This investment is in line with Rebel Foods' recent announcement of investing $150 million over the coming years, as part of its focus on investing and acquiring promising brands to serve more food categories from its cloud kitchens. With this investment, SMOOR aims to grow by 3x in the year 2022-23.