Retail startup Shoopy raises $250,000 seed from US, India investors

Shoopy helps retailers and local business owners go online in a few seconds, and manage invoicing, billing, inventory tracking and management, among other aspects of their shops easily

In a maiden funding round, retail tech start-up Shoopy has raised $250,000 seed funding from US-based Campanile Investments and Delhi-based investment firm Redcliffe Capital. Shoopy will be using the funds raised to accelerate its growth engine by optimizing its existing products, scaling its platform and business activities to reach out to more customers, and also to come up with newer offerings.

Co-founded by IIT-Roorkee alumni Amit Kumar and Indar Kriplani last January, Shoopy assists small and medium-sized enterprises to help take their businesses digital to help them compete with the country’s e-commerce giants, and to simplify the digital transformation journey for