JioMart-WhatsApp partnership to allow retailers, customers to shop via chat

Slated for launch in 2022, JioMart's conversational e-commerce push on WhatsApp will serve up catalogues from merchants and allow users to order essentials both on demand and as subscriptions

JioMart will roll out a conversational e-commerce on WhatsApp, which will allow retailers in its network and customers to order essentials like grocery items and snacks both on demand and via subscriptions next year, Reliance Jio executives Isha Ambani and Akash Ambani said at Meta’s (formerly Facebook) Fuel for India 2021 event on Wednesday.

JioMart’s WhatsApp ordering is expected to start in 2022 and the feature to order directly from JioMart has currently been piloted for a section of WhatsApp users only as it is in its trial mode.

Users will be able to order on the go or even