Roposo, the live commerce video platform from Glance, announced the launch of home décor, home furnishing and wellness brand EK from Ekta Kapoor on its platform. This is the first label to be launched by Roposo through Glance Collective, a joint venture company between Glance and Collective Artists Network.
This is the first creator-led brand launch by Roposo since it announced its foray into the video-led live commerce segment last month. Naveen Tewari, founder and CEO, InMobi Group, which owns Glance, also said that in the coming year, the company plans to launch 10,000 creator-led brands on Roposo, which can then be leveraged on Glance as well.
“Our intention is to partner with celebrities and creators in the creation of brands that reflect their unique persona, and that is what we are doing with EK. Through the combined user base and live commerce technology of platforms like Glance and Roposo, EK will reach millions of consume
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