Roposo launches creator-led live entertainment commerce for shoppers

Live commerce, a format that allows users to shop online while watching live video streaming events, could hit $300 bn in sales in China this year. It is still at a nascent stage in India

Short video platform Roposo from Glance today announced the launch of 'creator-led, live entertainment commerce'.

This announcement from Roposo is the culmination of the company’s strategy to bring live commerce by getting all its offering for commerce at one place. Roposo’s content creators, the ecommerce infrastructure of Shop101 and the Glance Live platform will see live commerce offering from the company coming alive.

“Our intent is to build the largest platform for creator-led live shopping in India, and take it to Southeast Asia and USA, in the coming quarters. There is a rising global demand for immersive shopping experiences that