Royal Enfield braces for 'next wave of growth' as market share flags

Seeking to build the widest network of premium brands in the country, Eicher Motors expects Royal Enfield to become a complete pan-Indian brand over the next five to seven years

Siddhartha Lal, managing director and chief executive officer at Eicher Motors, is not perturbed by the recent moderation in market share of the company’s motorcycle business, nor is he ruffled by the newer players bracing up to invade the company’s core middle weight segment (between 250ccc to 700cc).

“Royal Enfield’s (RE) unique positioning as a mass premium brand will be tough for rivals to replicate in India and globally and hold it in good stead,” Lal says.

Albeit on a low base, RE’s sales advanced at a compounded annual growth rate of 46 per cent through FY13 to FY18. With