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Rural market turns positive for carmakers on the back of good monsoon

Rural sales of the country's largest passenger car maker Maruti Suzuki India Ltd (MSIL's) increased by 2 per cent and accounted for 38 per cent of company's sales during the quarter ended Dec, 2019

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4 min read Last Updated : Jan 30 2020 | 6:21 PM IST

While the price sensitive rural markets turned positive for major carmakers on the back of improved sentiment thanks to a good monsoon and better crop, the question is whether the momentum will continue during the BS-VI era, which will see an increase in prices.

Rural sales of the country's largest passenger car maker Maruti Suzuki India Ltd (MSIL's) increased by 2 per cent and accounted for 38 per cent of company's sales during the quarter ended December, 2019. During the same period, however, the urban market grew by 0.6-0.7 per cent, said Shashank Srivastava, executive director, marketing & sales, MSIL.

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