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Russia-Ukraine war: High input costs forcing automakers to walk a tightrope

The second of the five-part series looks at automakers' concern over any further price hike that may dent demand in segments like two-wheelers

Auto sector
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Commercial vehicle makers have been battling the headwinds

Shally Seth Mohile Mumbai
The sharp increase in commodity prices on account of the Russia-Ukraine war has put automakers in a fix. After the frequent price hikes in the current fiscal, manufacturers fear that any more price increases may further dent the already weak demand in certain segments. 

“We have taken several hikes and cannot immediately do it again. We will have to closely watch the situation and act accordingly,” said an official at an auto firm, declining to be identified.

Even for companies like Tata Motors Passenger Vehicles, which has had a strong volume run and a robust order book, passing on the entire costs

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First Published: Mar 22 2022 | 6:10 AM IST

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