Sales growth consistency help fast food majors launch more stores

Firms strategising for future as low base effect is expected to taper shortly

The last three quarters have seen fast food majors having a field day, reporting double-digit sales growth consistently.

Noida-based Jubilant FoodWorks — the master franchisee of Domino’s and Dunkin’ Donuts in India —saw same-store sales growth (SSG), a crucial metric tracked by analysts of stores, which are at least one year old, at 17.8 per cent for the December quarter, jumping to 26.5 per cent for the March quarter and 25.9 per cent for the June quarter.    

Westlife Development, which runs McDonald's stores in the south and west of India, on the other hand, saw SSG at 20.7 per cent for