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Salman Khan launches flagship Being Human store in India

BS Reporter  |  Mumbai 

Bollywood actor Salman Khan on Thursday launched the flagship Being Human store in Mumbai.

“From a T-shirt, Being Human has now grown into a full clothing line with its own stores. I’m touched at the love people have shown for this brand and I invite them to buy original Being Human clothing from our stores or from select Shoppers Stop, Lifestyle, Splash and Jade Blue outlets,” said Khan at a press conference here.

The store has been launched in partnership with Mandhana Industries, with whom Khan has signed an exclusive worldwide licensing arrangement for Being Human-The Salman Khan Foundation, to design, manufacture, retail and distribute Being Human fashion apparel. The royalties received on the sale of this fashion line will go to support the education and healthcare initiatives of the foundation. Being Human stores were first launched in France and in several European countries last year, and in West Asia late last year.

Manish Mandhana, managing director, Mandhana Industries said the idea was to first launch the brand in overseas market and make it truly global. “We already have 150 selling points in Europe and 96 in the Middle East. The response is phenomenal and we have already sold 1 million units in the Middle East itself,” he added.

In India, Being Human had two soft-launches of exclusive brand outlets in Mumbai and one each in Ludhiana and Ahmedabad. On the business, Mandhan said this year, their top line will be around Rs 60 crore and next year, they are targeting Rs 250-300 crore from the Being Human clothing sales. With five stores running and eight more under construction, he said the company was targeting 50 stores by end of next financial year.

Khan added, next, the foundation would launch a chain of restaurants where its profits would be used for charity. On the clothing line and restaurants, Khan said the idea was to get people spend for what they normally do.

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First Published: Fri, January 18 2013. 00:36 IST