SBI tops trust and popularity charts

Citibank has the most loyal customers in India, international brands have higher loyalty and trust levels than homegrown banks: Brand Finance

State Bank of India (SBI) is India’s most trusted and most popular bank according to a survey conducted by Brand Finance, a business valuation and strategic consultancy headquartered in London. On the trust charts, SBI is followed by HDFC Bank and Central Bank of India whereas on the popularity charts, ICICI Bank and HDFC Bank take the second and third spots respectively.

“Consumer loyalty stems from consistent focus on being customer centric. SBI has earned the trust of its customers by staying focused on developing most relevant products and services from time to time, by being transparent in our dealings