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Sebamed gets relief from Bombay HC in ad war with Hindustan Unilever

Bombay HC permits campaign to run with some modifications

Topics
Bombay High Court | Hindustan Unilever | Advertisement

Viveat Susan Pinto  |  Mumbai 



Sebamed
Sebamed has also been asked to modify the words 'safe and 'not safe' to 'ideal' and 'not ideal' in some ads that use a scale to define the pH value of soaps.

The on Tuesday permitted German personal care company Sebamed to continue with its advertising campaign for its cleansing bar, giving relief to the latter. The ads were in the spotlight for naming and showing rival Hindustan Unilever's (HUL's) brands Lux, Dove, Rin and Pears to be high on pH value.

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First Published: Tue, January 19 2021. 21:47 IST

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