 "Entrepreneur and former stockbroker Shripal Morakhia started Smaaash Entertainment along with cricketer Sachin Tendulkar in 2009 in Mumbai's Lower Parel")
India's largest multiplex chain PVR has entered into definitive agreements with Smaaash Entertainment ("SMAAASH") to sell its stake in bluO entertainment, a bowling and entertainment format. As part of its national expansion plans, SMAAASH, a gaming and entertainment company, has acquired 100 per cent stake in bluO entertainment through a cash acquisition deal.
bluO is a joint venture between PVR Limited and Major Cineplex Group of Thailand, in which PVR owns 51 per cent stake with balance 49 per cent stake held by Major Group. The acquisition marks the doubling of the area under SMAAASH management from 276,000 square feet
