Smaller peers race ahead of FMCG giants with 42% growth in Sept: Report

Contrary to all predictions, the GST or their global peers have been unable to dampen regional brands' growth, shows Nielsen report

Small, regional players in the fast-moving consumer goods (FMCG) sector have overcome all challenges — the goods and services tax (GST), demonetiztion and onslaught of global firms — to emerge stronger than ever.

According to data from market research firm Nielsen, regional brands are back in business, growing at an all-time high of 42 per cent in September. Contrary to all predictions, the GST or their global peers have been unable to dampen their growth.

In October-December last year, the regional firms had grown 21 per cent. In March this year, the growth rate was 24 per cent; it increased