It has been a roller-coaster ride for Snapdeal, the Gurugram-based online marketplace. From a valuation of $6.5 billion to backing by global investors and employing 10,000 at its peak, the Kunal Bahl and Rohit Bansal-led entity has seen it all.
However, the company founders claim to be finally getting its groove back. Thanks to the plan they’d put in place last year, when talks for a sale to Flipkart fell flat.
The company’s effort to reshape its business model, dubbed ‘Snapdeal 2.0’, is seen to have helped, sources said. In a turnaround of sorts, it has grown its order volume

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