Its promoters and founders include celebrities such as actors Akshay Kumar and Rana Daggubati as well as tennis ace Mahesh Bhupati among others. But online learning platform Socialswag, which helps consumers learn directly from influencers, celebrities and seasoned professionals, is now roping in new private equity investors for the next stage of funding.
India Media Entertainment Fund (IMEF), one of the first media and technology focused equity funds which was launched last year, is putting around Rs 22 crore into Socialswag, together with Unicorn Ventures, say sources in the know. The deal is expected to be announced soon. For IMEF,