Startup Udaan files complaint before CCI against biscuit maker Parle

Says biscuit maker has refused to directly supply its products

Udaan, the business-to-business e-commerce start-up, has filed a complaint against India’s largest biscuit maker Parle Products before the Competition Commission of India (CCI). In its complaint, Udaan has alleged that Parle is abusing its dominant position by refusing to supply its fast-moving products directly to the Bengaluru-based firm, without any objective justification.

Parle is a dominant player in the market for glucose biscuits in India. Its Parle-G biscuit is a ‘must-stock’ item for small and medium retailers and for platforms such as Udaan.

Udaan has said it is relegated to purchasing Parle products from the open market, causing a competitive disadvantage, compared