 "Sardarbuksh")
There’s a typical aroma that one associates with a coffee shop. Usually, it is a mix of coffee beans and vanilla, which is meant to draw a customer towards the standard order of a cappuccino and muffin. Management gurus call this scent marketing. Sardarbuksh Coffee & Co’s tiny outlet in Hauz Khas, New Delhi, seems to have this formula down pat. Fairy lights at the entrance and warm lighting inside are welcome additives to this mix.
On a Thursday evening, all 10 seats are occupied and delivery executives on bikes rush in and out. For a coffee outlet that’s just three-and-a-half-months
