Subex launches CrunchMetrics, forays into fintech, retail and e-commerce

With the launch of this new solution, Subex eyes a huge market size that is likely to touch $4.5 billion by 2022 with catering to a variety of verticals

As it looks at scripting a turnaround story, telecom software company Subex on Wednesday launched a new unit 'CrunchMetrics'. The new unit will provide artificial intelligence-enabled anomaly detection solutions to clients across sectors such as telecom, retail and fintech.

The company has launched this new unit as a division of Subex Digital LLP, a wholly-owned subsidiary of Subex Ltd, in its bid to increase its revenue from new technology solutions apart from entering into new verticals beyond telecom. The Bengaluru-based company by far was mostly focused on the telecom sector.

"Addressable problem and market size (for the new solution) is huge, and