Tapping financial services is the next big step for Net-based firms

Recognisable brands are foraying into the space by introducing their own finance and payments arms as well as offering lending services

Reliance Jio’s recent partnership with SBI’s digital platform to offer a shared ecosystem of services to customers is just another example of how companies with a huge digital reach and technology base are tapping financial services to offer consumers all services on a platter with finance being the last step.
 
This also means that large recognisable brands are foraying into the space by introducing their own finance and payments arms and offering lending services.
 
This, on the other hand, is also helping them contain the consumers in their respective platforms whether it is e-commerce, telecommunication, retail or even