Tatas raise the EV game with attractive price on high-level localisation

Earlier this month, MG Motors launched its EV vehicle, the ZS

Tata Motors’ strategy of adopting a very competitive pricing for the Nexon EV will prompt its rivals — Maruti Suzuki India as well as Mahindra and Mahindra (M&M) — to package their offerings in a manner that attracts buyers. 

High pricing of electric vehicles (EVs) has been a key deterrent for buyers. With a price starting from Rs 13.99 lakh to Rs 15.99 lakh, the Nexon is the first EV offering in the mass sports utility vehicle (SUV) segment. 

M&M is set to unveil its electric compact SUV version of the XUV300, while Maruti will be taking wraps off the electric variant