Business Standard

Tatas raise the EV game with attractive price on high-level localisation

Earlier this month, MG Motors launched its EV vehicle, the ZS

Nexon
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Shally Seth Mohile Mumbai
Tata Motors’ strategy of adopting a very competitive pricing for the Nexon EV will prompt its rivals — Maruti Suzuki India as well as Mahindra and Mahindra (M&M) — to package their offerings in a manner that attracts buyers. 

High pricing of electric vehicles (EVs) has been a key deterrent for buyers. With a price starting from Rs 13.99 lakh to Rs 15.99 lakh, the Nexon is the first EV offering in the mass sports utility vehicle (SUV) segment. 

M&M is set to unveil its electric compact SUV version of the XUV300, while Maruti will be taking wraps off the electric variant

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First Published: Jan 29 2020 | 12:44 AM IST

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