Tata Sons and AirAsia Berhad have agreed to amend a controversial brand licensing agreement that gave control of crucial functions to the Malaysian parent. The agreement signed between the two firms in 2013 — which gave the airline the right to use the AirAsia brand — has been mired in controversy as key decisions needed approval from the parent.
This raised concerns that the daily management was being handled by foreign nationals. India’s civil aviation regulations mandate the effective control of airlines jointly owned by Indian and foreign entities lie with the Indian firm.
Tata Sons holds 51 per cent in AirAsia India, while AirAsia Berhad holds the remaining 49 per cent.
People in the know said both entities were finalising the revised agreement. A draft agreement submitted to the Ministry of Civil Aviation and reviewed by Business Standard says that sales and distribution, revenue management, network planning, catering and in-flight services, finance and corporate finance, customer experience, engineering, and leasing contracts will now be under the sole discretion of AirAsia India.
These require approval from the parent under the present agreement. A spokesperson of AirAsia Berhad directed the queries to the Indian unit, but the AirAsia India spokesperson refused to comment. AirAsia Berhad has similar agreements with the other three affiliates — Thai AirAsia, Philippines AirAsia, and Indonesia AirAsia.
These, along with AirAsia India, pay annual fees for using the AirAsia brand.
The Tatas have already appointed key executives from its group firms in Air Asia India. In 2018, it appointed Tata lifer Sunil Bhaskaran as chief executive.
Last month, it appointed Titan’s Vikas Agarwal as chief financial officer. Recently, it appointed Tata Steel executive Ranganathan R advisor to the CEO.
This raised concerns that the daily management was being handled by foreign nationals. India’s civil aviation regulations mandate the effective control of airlines jointly owned by Indian and foreign entities lie with the Indian firm.
Tata Sons holds 51 per cent in AirAsia India, while AirAsia Berhad holds the remaining 49 per cent.
People in the know said both entities were finalising the revised agreement. A draft agreement submitted to the Ministry of Civil Aviation and reviewed by Business Standard says that sales and distribution, revenue management, network planning, catering and in-flight services, finance and corporate finance, customer experience, engineering, and leasing contracts will now be under the sole discretion of AirAsia India.
These require approval from the parent under the present agreement. A spokesperson of AirAsia Berhad directed the queries to the Indian unit, but the AirAsia India spokesperson refused to comment. AirAsia Berhad has similar agreements with the other three affiliates — Thai AirAsia, Philippines AirAsia, and Indonesia AirAsia.
These, along with AirAsia India, pay annual fees for using the AirAsia brand.
The Tatas have already appointed key executives from its group firms in Air Asia India. In 2018, it appointed Tata lifer Sunil Bhaskaran as chief executive.
Last month, it appointed Titan’s Vikas Agarwal as chief financial officer. Recently, it appointed Tata Steel executive Ranganathan R advisor to the CEO.

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