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Winnerbrands has deftly avoided copyright and IPR issues to deliver over 250 future-proof brand names that resonate with the consumer -- all within a short span of 12 months

Karan Choudhury  |  Bengaluru 

What’s in a name? Ask the founder of a budding start-up and the answer would be everything. It is the company name, brand and image that makes or breaks it.

A host of small start-ups, small and medium business (SMB) players have burnt their hands over copyright issues because they did not check if the name they coined of their firm was taken or not. Even massive FMCG and consumer durable giants have faced similar issues. Many small enterprises that have been caught in the naming mess finally had to either wrap up the business or sell themselves to the bigger rival with the same ...

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First Published: Tue, November 12 2019. 11:45 IST
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