What’s in a name? Ask the founder of a budding start-up and the answer would be everything. It is the company name, brand and image that makes or breaks it. A host of small start-ups, small and medium business (SMB) players have burnt their hands over copyright issues because they did not check if the name they coined of their firm was taken or not.
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First Published: Tue, November 12 2019. 11:45 IST
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