 "smart tv")
What happens when a brand re-enters a market it once ruled but with a different product? Conventional wisdom suggests while the familiarity factor would give it some advantage, there would always be questions about why it quit during round one and whether round two will go the same way. The re-entry thus becomes a tightrope but while doing so, a brand can always learn from its past mistakes and from the experiences of others who seem to be getting it right.
Former mobile phone king Nokia and camera trailblazer Kodak — who were done in by rapidly changing technologies — are
