 "Hindi entertainment channels, Hindi general entertainment channels, Sony, Zee TV, Star plus, Colors TV, BARC, Broadcast Audience Research Council, zEE tv, TRP, Ormax Media, Viacom18, Star group, regional entertainment channels,Zee Entertainment Enter")
The Broadcast Audience Research Council of India (BARC) has released the findings of its Broadcast India (BI) 2018 Survey, based on a sample study of 300, 000 homes in the country. As per the latest, BI 2018 Survey, TV homes in the country have seen a 7.5 per cent jump, outpacing the growth of homes in India which grew at 4.5 per cent. India currently boasts of 298 million homes, of which 197 million have a TV set, having an opportunity of almost 100mn more TV homes in the country.
Two big takeaways from BI 2018 survey is the rise
