Twitter bets on cricket in India market with new features, content formats

Between January 2021 and January 2022, 4.4 million Indians on Twitter shared 96.2 million tweets about cricket

Twitter said on Tuesday that it will be testing a Cricket Tab on its Explore page, rolling out the experiment to some people in India who use Twitter on Android. The tab will be a single landing point that will serve as a channel of discovery for what’s happening in cricket along with relevant  Twitter-first content.

According to the micrologging platform, 75 per cent of people on Twitter in India identify as cricket fans and 58 per cent play the sport. Meanwhile, between January 2021 - January 2022, 4.4 million Indians on Twitter shared 96.2 million tweets about cricket.The company