UBL forays into craft beer segment, launches Kingfisher Ultra Witbier

With favourable demographics, India remains one of the most promising markets globally

United Breweries (UBL) has forayed into the specialty beer segment with the launch of its craft beer brand Kingfisher Ultra Witbier. The non-lager beer, with less than 5 per cent of alcohol by volume, is now available in Karnataka and Goa, and will soon be sold in Maharashtra, Delhi and Haryana. "Though the market size for craft beer is small as compared to regular beer, this is one of the fast-moving segments. With this launch, UBL now has expanded its portfolio," said Debabrata Mukherjee, CMO at UBL. The launch of Kingfisher Ultra Witbier, the firm’s first offering in specialty beer