udaan, JioMart may disrupt $100 bn B2B e-commerce mkt in decade: Jefferies

udaan has already garnered over 50 per cent market share while Reliance is at around a quarter share, says the report by top investment bank Jefferies.

Business-to-business e-commerce (e-B2B) is expected to be $100 billion in size in the next decade and players such as udaan and Reliance’s JioMart are expected to disrupt this space, according to a report by top investment bank Jefferies.

Indian distribution channel across staples, FMCG (fast-moving consumer goods), and pharma employs a multi-layered structure that connects producers and consumers. A fragmented distribution yields a strong bargaining power to brand owners in general.

“But the landscape may change as tech-enabled B2B players (JioMart, udaan) emerge,” said the Jefferies report. “Assuming a 40 per cent CAGR (compound annual growth rate), e-B2B could be $100 billion