Unilever's sustainable brands growing 2x faster than other brands: COO

Firm will spend 2 billion euros with diverse suppliers; will also help 5 million retail partners improve livelihoods and drive their growth, says Nitin Paranjpe

Unilever’s purposeful and sustainable brands are growing two times faster than the brands which are yet to find purpose, Nitin Paranjpe, COO at Unilever said.

Adding that brands which are deeply rooted in sustainability, with purpose and authenticity, get more growth.

“A Kantar study done more broadly shows that over a 12-year period, brands with purpose have been growing at 175 per cent faster than brands which haven’t embedded this purpose,” Paranjpe said at his keynote address at CII HR Conclave on Thursday.

Diversity drives many benefits like innovation and growth, he said, but added that diversity only works in the presence of