Viacom18, Reliance Jio set for synergies in big data, content and tech

At present, 80% of their revenues come from television, 12% from films and the rest from new businesses

Viacom18, the 50-50 broadcasting venture between Network18 (controlled by Reliance Industries) and Viacom Inc, has identified three clear areas of synergy with telecom giant Reliance Jio — big data, content and technology.

Speaking to Business Standard, Viacom18 Group Chief Executive Officer Sudhanshu Vats said: “As we go forward with Voot (the over-the-top digital channel), the big data available with us and the huge amount of data available with Jio about its consumers can be synergised, so that we can use it to curate and create relevant and better content for customers.”

Jio has close to 150 million customers who consume