Home / Companies / News / Vodafone Idea CEO defends brand integration, says network is 5G-ready

Vodafone Idea CEO defends brand integration, says network is 5G-ready

Says it will be able to roll out 5G services after spectrum sale, is working with DoT on the issue and hopes to receive spectrum for trials soon

Premium

File photo of Ravinder Takkar

2 min read Last Updated : Sep 30 2020 | 10:57 PM IST

Vodafone Idea's chief executive officer Ravinder Takkar on Wednesday said the company's network is 5G-ready and defended the company's rebranding exercise after a shareholder raised concerns about advertising and marketing costs in the wake of its continuous losses.

Takkar said the launch of new single brand identity Vi would help the company to effectively communicate its value proposition to subscribers and expand customer base. " We have integrated our brand and that has been well received. The intention is to promote the brand strongly which will allow our customers to understand the proposition we offer and the quality of network

Topics : 5G Vodafone Idea Telecom

What you get on BS Premium?

Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
Pick your 5 favourite companies, get a daily email with all news updates on them.
Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
Preferential invites to Business Standard events.
Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.

VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in