The Rs 3,667-crore Viacom18 has had a great 2019. Its broadcast (Colors, MTV, Nickelodeon etc), film (Padmavat Andhadhun, et al) and digital (Voot) businesses were in good shape till the corona crisis hit. As everything comes to a screeching halt, Sudhanshu Vats, group CEO and managing director, talks to Vanita Kohli-Khandekar on the impact. Edited excerpts:
How is Viacom18 tackling the corona crisis?
We started looking at it in the week starting March 9. We put together a small task force to look at it. It has seven members from strategy, IT, communications, commercial, production, HR and myself. We looked at various