We are open to innovative relationships that come our way: Madison CMD

Nothing is easy in today's world. Being an independent has its own set of challenges, said he

The Sam-Balsara family, which owns the Madison agency group in India, on Friday, said that they had sold their remaining 26 per cent stake in media agency MediaCom to WPP. MediaCom was a joint venture between WPP and the Balsara family, entered into in 2008. Its clients include advertisers such as Procter & Gamble. The Balsara family had a 51 per cent stake in the JV, with WPP holding the rest. In 2017, the Balsara family offloaded 25 per cent of their 51 per cent stake in the JV. The deal size of the current share sale of 26 per