 "JAMES QUINCEY")
In 2018, Coca-Cola, the largest beverage company in the world, made some bold bets in India, acquiring Costa Coffee and bidding for Horlicks and Complan. James Quincey, the 54-year-old president and CEO of The Coca-Cola Company, told Viveat Susan Pinto & Niraj Bhatt that his firm can reconcile fizzy drinks with good-for-you drinks to cater to changing consumer preferences. Edited excerpts:
Do you see a consumption uptick with elections falling in summer this year? Will beverage sales get a boost?
Summer is the biggest factor for beverage consumption. Elections do inject activity into the economy. So, it does matter.
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