Through this raise, Pee Safe aims to build depth in feminine hygiene and sexual wellness, and accelerate its personal care brand FURR as well as allocate funds for further R&D and product launches in the next one year. The brand is also looking at raising Series B funding later this year.
“The funding round will enable us to further research and build Pee Safe as a forward-looking brand,” said Vikas Bagaria, Founder and CEO, Pee Safe.
The startup’s online business has seen a 40 per cent jump in the current quarter and achieved over 70 per cent growth annually (FY20-21). Pee Safe is looking at expanding its retail presence from the current 10,000 stores to having a few franchise owned brand exclusive stores to enhance customer experience across India. They have already expanded overseas and are building a production unit for sanitizers in Europe.
“Pee Safe has demonstrated boldness in challenging long-held stereotypes and to that extent is making it fun and normal to talk about topics that may previously have been taboo,” said Alka Goel, Founding Partner, Alkemi Growth Capital.
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