Why does ITC need multiple brands to mark its presence in dairy market?

The company is using the wide assortment of brands under its umbrella to extend its footprint in the dairy market

How does a large diversified conglomerate break into a market that has global and national players competing with hyperlocal regional brands? The answer for ITC seems to be, by leveraging the array of brands at its disposal to create a differentiated story for every geography and product segment.

Last week ITC launched Aashirvaad branded milk and curd in Kolkata, after having pilot-tested and launched it in Bihar earlier. Earlier it had launched its ghee under the label Svasti in Bihar and Bengal, a sub-brand for Aashirvaad that was first launched in the South. 

In a few months, the company plans