Wipro Consumer Care forays into South Africa with Canway acquisition

Continuing to ride on an aggressive acquisition strategy, Wipro Consumer Care & Lighting (WCCL) has made inroads in the South African market, with the buyout of the country’s flagship personal care company Canway.

This is the 12th acquisition for the Bengaluru-headquartered firm in 16 years. It has spent close to $950 million in acquisitions so far. 

“For us, it is a good entry as South Africa has the second largest GDP in Africa and it has the largest personal care market in the continent,” said Vineet Agrawal, chief executive officer (CEO), WCCL. The consumer care company so far has had