 "New Delhi: Kenichi Ayukawa, Managing Director and CEO at Maruti Suzuki India, along with Shashank Srivastava, Executive Director, Sales and Marketing, Maruti Suzuki India, during the launch of Maruti Suzuki S-Presso, in New Delhi, Monday, Sept. 30")
The country’s largest carmaker, Maruti Suzuki, has brought the focus back on the first-time buyer with the launch of an entry-level product at Rs 3.69 lakh. The first entry-level launch in a decade by the auto major is seen as a move to beat the severe slowdown in the sector.
Entry-level car sales crashed by more than 56 per cent in the first half of this year as an ongoing economic downturn coupled with a rise in acquisition cost kept first-time car buyers away from showrooms.
The S-Presso is the firm’s first launch in the entry-level segment after
Entry-level car sales crashed by more than 56 per cent in the first half of this year as an ongoing economic downturn coupled with a rise in acquisition cost kept first-time car buyers away from showrooms.
The S-Presso is the firm’s first launch in the entry-level segment after
