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Maruti rides on Rs 3.69 lakh S-Presso to beat slowdown, repeat Alto magic

S-Presso is the company's first launch in the entry level segment after 2010

New Delhi: Kenichi Ayukawa, Managing Director and CEO at Maruti Suzuki India, along with Shashank Srivastava, Executive Director, Sales and Marketing, Maruti Suzuki India, during the launch of Maruti Suzuki S-Presso, in New Delhi, Monday, Sept. 30
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New Delhi: Kenichi Ayukawa, Managing Director and CEO at Maruti Suzuki India, along with Shashank Srivastava, Executive Director, Sales and Marketing, Maruti Suzuki India, during the launch of Maruti Suzuki S-Presso, in New Delhi, Monday, Sept. 30

Arindam Majumder New Delhi
The country’s largest carmaker, Maruti Suzuki, has brought the focus back on the first-time buyer with the launch of an entry-level product at Rs 3.69 lakh. The first entry-level launch in a decade by the auto major is seen as a move to beat the severe slowdown in the sector.  
 
Entry-level car sales crashed by more than 56 per cent in the first half of this year as an ongoing economic downturn coupled with a rise in acquisition cost kept first-time car buyers away from showrooms.
 
The S-Presso is the firm’s first launch in the entry-level segment after

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First Published: Sep 30 2019 | 8:49 PM IST

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