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With another extension, is Saregama stretching its Carvaan brand too thin?

In 2017 Saregama launched Carvaan, a device with 5,000 old songs loaded in. It became a huge hit selling over two million units so far and rejuvenating India's oldest music company

Saregama Carvaan
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The company is extending the brand into live musical events that reimagine old Bollywood hits

Vanita Kohli-Khandekar New Delhi
Disco Dancer is one those cult films that only an eighties kid can get. Mithun Chakraborty dancing to Bappi Lahiri’s ‘I am a Disco dancer’ is part of the 80’s nostalgia package; just like Anil Kapoor movies, Nazia Hasan and George Michael. Disco Dancer with all its kitsch comes alive later this year at the National Sport Complex of India in Mumbai and at the Jawaharlal Nehru Weightlifting Indoor Auditorium in New Delhi. The 40 people Broadway-style musical produced by Saregama’s Carvaan Musicals has been reimagined by music composers Salim-Sulaiman. Also on the anvil is another show by  Carvaan Musicals,