With record gross merchandise value (GMV) of $13.4 billion, the government’s five-year-old public procurement website — or the Government eMarketplace (GeM) — is slowly catching up with e-commerce behemoths like Amazon and Walmart-owned Flipkart.
In calendar year 2020, Flipkart, excluding Myntra, had clocked a GMV — total value of merchandise sold — of around $12.5 billion, while Myntra clocked $2 billion. Amazon India clocked a GMV of around $11.5 billion during the year, according to a report from wealth management firm Bernstein. The current financial year’s numbers are expected to only grow further.
GeM Chief Executive Officer Prashant Kumar Singh said