Business Standard

Women in shorts are okay: How 6,000 Uber drivers were sensitised on gender

While efforts like this will not eliminate the problem, they do have an impact in terms of explaining a cultural shift for drivers

Uber
Premium

Neha AlawadhiAashish Aryan New Delhi
The ride-hailing app has tied up with an NGO to sensitise drivers about gender

Aakanksha, a business architect with an information technology firm in Hyderabad, had once boarded an Uber cab in New Delhi, driven by a middle-aged man. “He spoke to me about how women in his family in rural Haryana do not go out of home or wear short clothes,” she recollected, adding: “I thought it was unfair for him to be exposed to big city life and be completely at ease with it.”

In a bid to improve user experience and enhance safety for women, ride-hailing app

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in