Xiaomi expects half of its sales to come from offline stores by end of 2019

The company is looking to expand its offline market presence in India by doubling the number of its retail stores from the present 10,000 in near future

Chinese smartphone maker Xiaomi, which entered the India market in 2014 as an online seller, is expecting half of its total sales to come from offline retail stores by the end of 2019. The company is looking to further expand its offline market presence in the country by doubling the number of its retail stores from the present 10,000.

In the past two years, Xiaomi has expanded its chain of offline stores across formats — 6,000 Mi Preferred Partner stores and 75 Mi Homes on a franchise-based model, besides exclusive small-format Mi Stores added last year to penetrate Tier-II, -III