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YouTube is focusing on advertising revenues rather than subscriptions

YouTube plans to leverage its advertising prowess to garner a larger share of that growing revenue

YouTube | online advertising revenue | advertisements

Surajeet Das Gupta  |  New Delhi 

There are other areas that YouTube is exploring (e-commerce being one), targeting small businesses that can use the channel to showcase as well as fulfil orders and with the option to pay through Google Pay

Netflix, Amazon Prime Video or Disney+ Hotstar, players in the video-on-demand or over-the-top (OTT) business are aggressively pushing for more subscription revenues in India. That is understandable.



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First Published: Sat, September 25 2021. 06:03 IST