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Advertisers prioritise CTV ad campaigns as viewer response grows: Google

Globally, people collectively watch more than one billion hours, on average, of YouTube content on their TVs

JioStar brings Brand Spotlight to linear TV this IPL to engage advertisers

The company further stated that JioHotstar, the combined OTT platform of JioCinema and Disney+ Hotstar, will feature a Brand Spotlight content tray

HC grants interim stay on consumer court's order against PVR for ad delays

The case pertains to a consumer complaint that PVR Cinemas delayed the screening of a movie by playing nearly 30 mins of advertisements

Ad revenue growth to see 7% jump to Rs 1,64,137 cr in 2025: GroupM report

Ad revenue growth is estimated to slow down to 7 per cent in 2025 from the 8.8 per cent attained in 2024, a leading media agency said on Tuesday. WPP entity GroupM pegged the Indian advertising revenues across all media formats to grow at 7 per cent to Rs 1,64,137 crore in 2025, from Rs 1,53,407 crore in 2024. India will be the ninth biggest advertising market globally in a list that has the US, China, and the UK as the top-three countries. Globally, the ad revenue growth is set to slow down to 7.7 per cent in 2025 from 9.5 per cent in 2024. Digital ad spends will be driving the growth for India with an 11.5 per cent growth in ad revenue to nearly Rs 1 lakh crore, as per the agency's 'This Year Next Year' report. The report said digital spends will be 60 per cent of the overall spends in India, as against 82 per cent globally in 2025. Television will be the second biggest by revenues at Rs 42,431 crore, but is likely to witness a 1 per cent decline in revenues in 2025 from the R

Durex makes India condom push for women, rural consumers with lubes, ads

The Durex lubricants in India will use improved formulations to appeal to women and have been created after performing clinical studies to address concerns females face

CCPA slaps Rs 5 lakh fine on Shankar IAS Academy for misleading ads

The Central Consumer Protection Authority (CCPA) has imposed a Rs 500,000 fine on Shankar IAS Academy for misleading advertisements related to the 2022 civil service exam, the regulator said on Sunday. The CCPA, led by Chief Commissioner Nidhi Khare, found that the coaching institute made false claims about its success rate and the nature of courses taken by successful candidates. In its advertisement for the 2022 UPSC Civil Service exam, Shankar IAS Academy claimed "336 selections out of 933 at All India Level", "40 candidates in Top 100", and "2 candidates have cleared from Tamil Nadu, of which 37 studied at Shankar IAS Academy". The institute also advertised itself as the "Best IAS Academy in India". However, the CCPA discovered that Shankar IAS Academy "deliberately concealed" information about the specific courses taken by the successful candidates it advertised for. "This practice consequently attracts consumers into buying paid courses advertised by the coaching institutes,"

Healthcare sector most violative of advertisement rules, says Asci report

For the first time, the baby care sector has made it to the list of top 10 violators owing to influencers promoting products and services without disclosing material connections

Google brings new artificial intelligence-powered updates to advertisements

The tools for retailers include a new profile option for e-commerce brands, generative AI features for more effective product imagery, and new immersive ad formats

Beyond boundaries: Shafali, Smriti and Jemimah lead the brand lineup

The top three to garner attention after the second season of WPL include Smriti Mandhana, Shefali Verma and Jemimah Rodrigues

Instacart to cut 250 jobs as slowing ad biz counters upbeat Q1 forecast

Ad and other revenues increased 7 per cent in the fourth quarter, compared with a 19 per cent growth in the previous quarter

Centre spent Rs 967.46 cr on ads in print media from 2019-24: Anurag Thakur

The government on Tuesday said it had spent Rs 967.46 crore through the Central Bureau of Communication for publicity of its schemes in the print media from 2019-20 to 2023-24. In a written reply in the Lok Sabha, Information and Broadcasting Minister Anurag Thakur said the Central Bureau of Communication (CBC) releases awareness/publicity campaigns through print media in accordance with the Print Media Advertisement Policy, 2020. "The details of expenditure incurred by CBC, under the Ministry of Information and Broadcasting, on awareness/publicity campaigns about schemes and programmes of the government of India through print media from 2019-20 to 2023-24 (till 12.12.2023) is Rs 967.46 crore," Thakur said. The minister said as of March 31, 2019, 1,19,995 periodicals, including newspapers, were registered with the Registrar of Newspapers for India (RNI). The number was 1,43,423 in 2020, 1,44,520 in 2021, 1,46,045 in 2022 and 1,48,363 in 2023.

Healthcare advertisements most violative in H1FY24, shows Asci report

Influencer cases made up 22% of the ads processed by Asci. The list of non-compliant cases included actor Amitabh Bachchan, who violated the code on eight counts

Meta announces new policy for advertisers to curb AI-curated misinformation

The policy also asks for altered media depicting a realistic event that allegedly occurred, but that is not a true image, video, or audio recording of the event, to be disclosed

Sandeep Goyal writes open letter to Asci ahead of cricket World Cup 2023

Goyal asked Asci to 'stay vigilant' with respect to surrogate advertisement in the upcoming cricket World Cup 2023

How can you spot greenwashing in advertisements, product packaging?

Broadly speaking, it's when companies questionably claim environmental bona fides to attract more business or draw less scrutiny

Are ads coming to your WhatsApp chats soon? Here's what Meta says

The Menlo Park-based company has been trying to improve its revenue as investors are concerned about the company's bet on virtual reality and the 'metaverse'

Twitter starts sharing advertising revenue with verified content creators

Twitter fulfilled its commitment and announced to share advertising revenue with verified users who have more than 5 million monthly impressions on their posts in the last three months

Creativity, engaging stories drive brand sales, says Kantar report

Hindustan Unilever, Burger King share laurels in third edition of Kantar's creative effectiveness awards

Google-owned Youtube is rolling out new advertisement format for Shorts

Google-owned YouTube has announced that it is rolling out new ad formats to its short-form feature Shorts

Russian campaign including cash bonus tries to entice men to fight Ukraine

Advertisements promise cash bonuses and enticing benefits. Recruiters are making cold calls to eligible men. Enlistment offices are working with universities and social service agencies to lure students and the unemployed. A new campaign is underway this spring across Russia, seeking recruits to replenish its troops for the war in Ukraine. As fighting grinds on in Ukrainian battlegrounds like Bakhmut and both sides prepare for counteroffensives that could cost even more lives, the Kremlin's war machine badly needs new recruits. A mobilisation in September of 300,000 reservists billed as a partial call-up sent panic throughout the country, since most men under 65 are formally part of the reserve. Tens of thousands fled Russia rather than report to recruiting stations. The Kremlin denies that another call-up is planned for what it calls its special military operation in Ukraine, now more than a year old. But amid widespread uncertainty of whether such a move will eventually happ