Over 20 mn Indians stream YouTube content on connected TVs, up 40% YoY

The Google-owned video platform also saw high growth in watch times of cricket, comedy, beauty, and educational content, underscoring greater propensity of users to tune into YouTube at home

With people spending more time at home due to the Covid-19 pandemic, more than 20 million Indians streamed their favourite YouTube content on their connected televisions, a growth of over 40 per cent since May last year.

The Google-owned video platform also saw high growth in watch times of cricket, comedy, beauty, and educational content through connected TV, underscoring the increasing propensity of users to tune into YouTube from their living rooms, the firm said at its largest advertising event called YouTube Brandcast 2021.

Overall, 85 per cent viewers used the platform more than ever since the outbreak of Covid-19, and 93