Zoho announces updates to its tech suite, launches Zoho Analytics, chatbot

Zoho Analytics is a software that will allow top executives to get insights across multiple departments

Zoho Corp, the enterprise-focused cloud software company, on Thursday announced a slew of updates to its suite of customer relationship management (CRM) software while launching a few newer ones.

Its flagship Zoho CRM Plus, a CRM tool, now incorporates a virtual assistant that manage customer queries automatically based on past interactions. The bot, called Zia, can also be used by Zoho’s enterprise suite users to run queries and fetch data from any of the Zoho applications thereby enabling deeper collaboration between the CRM tool and other software.

“This is essentially an upgrade to our main software by fusing CRM with customer experience