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Zomato increases engagement with users by serving original videos

In October, Zomato will go live with 12 new originals, one every week


Total number of originals that Zomato will offer after October will be 18

Vanita Kohli-Khandekar New Delhi
Can a food aggregator leverage original shows in a market swimming with video apps? 

Come October and the Bengaluru-based Zomato will go live with 12 new originals, one every week. This is in addition to the six originals such as Food & You with Sanjeev Kapoor or Dude Where’s the Food? with Jordindian that went online in mid-September. That takes the total number of originals that Zomato offers to 18. Then, there are the food shows it has licensed and Sneak Peek, a series on restaurants it launched in August last year. Put it all together and soon there will be

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First Published: Sep 30 2019 | 12:06 AM IST

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