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Zomato increases engagement with users by serving original videos

In October, Zomato will go live with 12 new originals, one every week

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Total number of originals that Zomato will offer after October will be 18

Vanita Kohli-Khandekar New Delhi
Can a food aggregator leverage original shows in a market swimming with video apps? 

Come October and the Bengaluru-based Zomato will go live with 12 new originals, one every week. This is in addition to the six originals such as Food & You with Sanjeev Kapoor or Dude Where’s the Food? with Jordindian that went online in mid-September. That takes the total number of originals that Zomato offers to 18. Then, there are the food shows it has licensed and Sneak Peek, a series on restaurants it launched in August last year. Put it all together and soon there will be

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First Published: Sep 30 2019 | 12:06 AM IST

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