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55 mn Americans could be doing asanas by 2020 as Yoga becomes big in US

The US yoga industry's revenue is projected to increase from around $7 billion in 2012 to about $11.6 billion by 2020

Photo: iStock
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Photo: iStock

BS Reporter New Delhi
Yoga is big business in the US and it's showing no signs of slowing down in this growth market. Data from Statista show that the US yoga industry's revenue is projected to reach about $11.6 billion by 2020, up from around $7 billion in 2012.

Four successful iterations of the International Yoga Day — the fifth one is underway today — might have driven home Yoga's growing popularity globally. But the numbers the yoga industry commands in the world's largest economy, the US, might come as a surprise to Indians, many of whom associate Yoga and big money only in