A cross-industry collaboration takes shape to combat misinformation

Misinformation Combat Alliance to work on targeted intervention, media literacy

With misinformation assuming pandemic proportions and India producing the largest amount of misinformation on social media on Covid-19 (Sage study), fact-checkers in the country have their task cut out. To deal with this menace, 10 organisations in India have now joined forces to launch the “Misinformation Combat Alliance” (MCA) – a cross-industry collaborative effort aimed at combatting and limiting the spread of misinformation through targeted interventions and activities.

These organisations come from the field of fact-checking, media, technology and public relations, and include Factly, Fact Crescendo, Newschecker, People Like Us Create or PLUC, Tattle, The Healthy Indian Project or THIP,